WORLD OSTRICH ASSOCIATION

Mission Statement

"To Represent The International Ostrich Industry Through Communication, Dissemination of Information and Provision of Industry Standards"

1.       World Poultry Ostrich Blog

2.       SA Deregister Hormonal Growth Stimulants in Ostrich

3.       Increasing Demand for Meat Protein

4.       What is our Market?

5.       Ostrich Meat Prices

6.       World Ostrich Congress(s) 2007

7.       World Ostrich Association AGM

 

1.        World Poultry Ostrich Blog

Eduardo Carbajo from Spain joined the World Poultry bloggers to provide ostrich related blogs.  His first topic was welfare of ostrich.   The site provides an opportunity to comment on any matters raised for discussion.   You can access the blogs at:  http://www.worldpoultry.net/blogs/authorId/31123/eduardo_carbajo.html

 

2.       SA Deregister Hormonal Growth Stimulants in Ostrich

The following press release was published on October 10th

 

The Department of Agriculture together with the relevant pharmaceutical industry and the South African Ostrich Business Chamber, have decided to remove all claims from all hormonal growth stimulant products on ostriches. The reason for such a decision is on the basis that the EU is a major export destination for South African ostrich meat.

 

The EU prohibits the use of hormonal growth stimulants in animals that are slaughtered for human consumption.  As a consequence, all hormonal growth stimulant products have been de-registered for use in ostriches.

 

All hormonal growth preparations whose package inserts have ostrich claims should be removed from the shelves with immediate effect.  

 

This is excellent news.  It is disappointing that some felt it necessary to include this method of feeding ostrich when the target market is high-end buyers who do not wish to have these products fed to the animals that provide their meat. This ban on using HGS in ostrich by the South African authorities is as a direct result of traces found in ostrich feed during routine inspection by the EU authorities.

 

3.       Increasing Demand for Meat Protein

The following are all interesting articles discussing the future demand for meat protein, the driving forces and the problems this creates.  Please click on the title to download and read each article, they discuss some important and interesting issues:

 

Can we Feed the Animals?  (Short version)

Can we Feed the Animals? Origins and Implications of Rising Meat Demand   (Full Paper)

China’s rapidly growing meat demand: a domestic or an international challenge?

How to feed 2 billion more mouths in 2030? Here are some answers

 

There are many more articles available with similar discussions - last month’s issue of World Poultry carried an article on a similar topic, but that is not yet published on the Internet.   This is a brief summary of their content:

-          further confirmation of the increasing demand for meat protein

-          that increase coming in developing countries driven by the increasing buying power of consumers in those countries

-          developed countries have reached their growth limit when measured in volume as people have a finite daily consumption of meat

-          poultry likely to take the bulk of the increase because of religious constraints on pig meat consumption

-          increased production likely to come in developing countries because of reduced production costs

-          meat production coming mainly from grains in developed countries

-          developing countries produce meat from grazing, crop residues and household waste

-          pressure on our natural resources to produce the additional production

-          technology improving to help provide sustainable agriculture

 

Ostrich has a role to play in contributing to the increased demand.   As we mention regularly, with ostrich we have one of the most feed efficient of all farmed animals and is probably the most feed efficient of all red meat production animals, when farmed in the right way.  Ostrich meat is acceptable to most religious groups including those unable to eat pig meat, thus providing an alternative to poultry meat – not a replacement, just providing more variability for consumers.

 

Table 1 illustrates the days to slaughter for broiler chicken and different types of pigs, their live-weight and their feed conversion.  It is interesting to compare these figures against the production potential of ostrich.  The figures for ostrich assume 5 years and 10 years of development from introducing management systems that support high levels of production and nutrition that supports the full genetic production potential in the same manner that pig and poultry production has achieved.    

Table 2- Comparative Production Data

 

How many days do you currently take to get your bird’s to slaughter, what is their liveweight, what are the meat yields and what is the feed conversion?  Whether your production is large or small these are essential measurements of performance to optimise in order to achieve sustainable commercial viability.   Optimising the ability to convert feed efficiently requires fewer resources to produce the meat.  The fewer days taken to take to slaughter, the less area required,  less water to drink and never forgetting that when we feed the birds for maximum production as much as 40% of an ostrich slaughter bird ration is Alfalfa, thus reducing the demand for grains while providing an excellent rotational crop.

 

During the past month, I have again read articles about excited small producers discussing grazing their ostrich.  We must warn members that depending on grazing grass for ostrich  usually results in disappointing results with high levels of chick mortality and other metabolic problems.  It will never be possible to achieve the production efficiencies previously discussed.

 

4.       What is our Market?

Clearly, this large increase in meat demand offers tremendous market potential for ostrich.  To supply that market, volumes have to increase significantly.  I would suggest we have a phased approach to the markets while building growth that is sustainable to achieve the volumes required to support that increased demand for meat protein.   The phased approach described below can apply to whichever country one is working in, as every country has a high-end market and many cannot export to the highest value markets.  Establishing the markets in one’s own country first should remain a priority.

 

Phase 1:
When volumes are low, production costs are high. This is aggravated by the fact that management systems to support the production potential of the current genetics and start a genetic improvement program have not yet been introduced and applied to ostrich. The markets willing to pay above average prices want a consistent product and supply that they can depend on to support their high marketing costs. 

 

Health issues, animal welfare concerns and increasing wealth are among the influences that are changing meat consumption habits in the European, North American and other high end markets.  Here, consumers have sufficient wealth that they can now afford to be selective in their choices of meat and willing to pay a premium.  Other meats – the category ostrich falls under - as discussed in Newsletter No. 40, currently account for around 4% of total meat consumed worldwide (30% in Europe). This market would be considerably larger if there was a consistent supply in sufficient volume and produced at commercially attractive prices.

 

Examples of meats classified as alternative meats are Buffalo/Bison, Venison, Kangaroo, Crocodile, Rabbit, Wild Boar and Reindeer.  As illustrated above, Ostrich is proven to have the potential for commercial production on sufficient scale to compliment pig and poultry production as major suppliers of meat protein, when applying the right techniques to their production.  Buffalo and Venison are both ruminant meats.  Not only are ruminants less feed efficient, they also have other negative environmental concerns.  According to a study by the United Nations Food and Agriculture Organization (FAO), greenhouse gases from manure and livestock flatulence are responsible for nearly 20% of the total gas trapped in the atmosphere of the planet.  They reference Ruminant animals, and in particular cattle, as the principal source of methane emissions from enteric fermentation.  The daily emissions from one cow equate to the emissions from a large 4x4 vehicle!  (http://www.fao.org/wairdocs/lead/x6116e/x6116e00.htm). 

 

This top end of the meat market is willing to pay premium prices.  Supplying these markets provides the additional revenue while volumes are low and production costs are high.   These markets are serviced by specialist buyers supplying the retail and service industry at the top end of the market that purchase in lower volume and willing to pay a premium for a specialist meat.

 

This puts the industry on the path to sustainable production that is more able to provide data to effectively predict production.  Data is required to support protocols laid down by the larger buyers.  These protocols are becoming increasingly important as pressure increases from not only the animal rights lobbyists but also from the consumer concerned how the animals they eat are raised and fed.

 

Phase 2:
As production increases, and the data becomes available, it will become possible to selectively supply the high end supermarkets. These outlets demand absolute consistency of supply and quality. Some of these are prepared to pay a premium for the quality product that differentiates them from the high volume outlets, but still require greater volume than is currently available or predicted in the first years. Many producers may wish to stay in this market.

 

Phase 3:
Phase 3 is reached when there is sufficient volume to supply all demand. At this point the meat becomes a commodity, and some specialist companies will probably differentiate their products to achieve firmer prices, as we see in pig and poultry production.

 

 The production of ostrich meat peaked in 2002 with over 550,000 slaughter birds produced in that year, the number today is less than half.  Production remains around 60% in South Africa with the balance spread amongst a dozen different regions, all lacking coordinated production providing erratic volume and quality.  South African production especially has been disrupted a number of times over the years with health issues in their herd resulting in closure of their export borders.  The European buyers have witnessed their sales halved through lack of supply, not lack of demand.  Ostrich will only get past Phase 1 with the introduction of modern production systems capable of supporting their production potential.

 

5.       Ostrich Meat Prices Increase

Ostrich Production in South Africa continues to fall along with a shortage in all ‘game’ meats.  This shortage is signalling a rise in the prices for all game meats.  As a result, the South African processors are paying significantly increased prices to their farmers this slaughter season.  This provides an opportunity to move ostrich production away from the current low productivity utilising outdated feeding and production practices and into a modern commercial industry as. Of all the game meats, only Ostrich has the ability to become as efficient a producer of meat protein as pig and poultry.

 

6.       World Ostrich Congress(s) 2007

Once again, October witnessed two World Ostrich Congresses – one in Latvia and one in Greece.   A report would be most welcomed from any member(s) who attended either of these congresses.

 

7.       Annual General Meeting 2007

The Annual General Meeting was held on 23rd October 2007.  The minutes are available at the web site – http://www.world-ostrich.org/member/min2007.htm

 

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